Archive for November 2011

Pete Licata’s winning tree-to-cup journey in Hana Hou

Pete Licata in Hana Hou Magazine

We’ve seen a lot of star barista Pete Licata on the ground this year…but earlier this month, he took to the skies.  Pete’s journey from Hawaii to the 2011 World Barista Championship (WBC) was featured in the October/November edition of Hana Hou! The Magazine of Hawaiian Airlines. All patrons flying on Hawaiian Airlines learned about … Continue reading

Obsessive and meticulous? Wine Spectator has us pegged.

Wine Spectator

We’re looking forward to the Dec.15, 2011 issue of Wine Spectator. It’ll have a nice story about Big Island and Maui coffees from Mark Pendergrast, author of “Uncommon Grounds: The History of Coffee and How It Transformed Our World.” The article already is online. Mark had a lot to say about Rusty’s Hawaiian, as well … Continue reading

Rusty’s Influence, in Life and Death


When I explain our meticulous methods for crafting artisanal coffee, customers often say, “That’s a lot of work. What keeps you motivated?” I think of the hours it takes to select the ripest coffee cherries from every harvest. Or remember Mom’s instructions for drying honey coffee by hand: Rake the beans to expose them to … Continue reading

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