At the farm and mill

Pete Licata’s winning tree-to-cup journey in Hana Hou

Pete Licata in Hana Hou Magazine

We’ve seen a lot of star barista Pete Licata on the ground this year…but earlier this month, he took to the skies.  Pete’s journey from Hawaii to the 2011 World Barista Championship (WBC) was featured in the October/November edition of Hana Hou! The Magazine of Hawaiian Airlines. All patrons flying on Hawaiian Airlines learned about … Continue reading

Obsessive and meticulous? Wine Spectator has us pegged.

Wine Spectator

We’re looking forward to the Dec.15, 2011 issue of Wine Spectator. It’ll have a nice story about Big Island and Maui coffees from Mark Pendergrast, author of “Uncommon Grounds: The History of Coffee and How It Transformed Our World.” The article already is online. Mark had a lot to say about Rusty’s Hawaiian, as well … Continue reading

Rusty’s Influence, in Life and Death

rusty-featured

When I explain our meticulous methods for crafting artisanal coffee, customers often say, “That’s a lot of work. What keeps you motivated?” I think of the hours it takes to select the ripest coffee cherries from every harvest. Or remember Mom’s instructions for drying honey coffee by hand: Rake the beans to expose them to … Continue reading

Roast magazine’s primer on coffee processing

honeyparchment

It’s too bad, really, that few coffee lovers understand the work behind their favorite drink. We’re not talking about roasting and brewing coffee. Rather, we’re talking about the transformation of coffee seeds into beans ready for roasting. So we thank our friend, Shawn Steiman, for writing this article in Roast magazine. He explains coffee processing … Continue reading

Meet Pete Licata, winner of the 2011 SWRBC

making-of-pete-licata-video

When you see Pete Licata, what comes to mind? ‘Dat local kine’ barista guy from Kansas? ‘The Beard?’ Not me. I think of a quiet drive up to Rusty’s Hawaiian farm in March. That’s when I tagged along with Pete to get a peek behind the prep for the 2011 U.S. Barista Championship. Pete was … Continue reading

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