Welcome, and thank you for inquiring about the investment opportunities of Rusty’s Hawaiian and Isla Custom Coffees. The links below are just a fraction of the market research behind our business plan.
NATIONAL AND GLOBAL MARKET TRENDS
New York Magazine, “The young foodie culture.”
The New York Times, 2012 Holiday Gift Guide, Dining.
BBC, “Coffee culture takes off in India.”
Los Angeles Times, “Chinese tea farmers are switching to coffee.”
STARBUCKS RESERVE COFFEES FROM HAWAI‘I
100% Maui Mokka.
100% Hawai’i Ka‘u.
100% ‘Oahu Coffee.
100% Kona Coffee.
HAWAI‘I TOURISM TRENDS
Wall Street Journal, “Hawaii tourism rebounds in a big way.”
Pacific Business News, “Hawaii visitor spending in February grows 10% to $1.22B.”
Pacific Business News, “Hawaii Tourism Authority raises 2013 visitor forecast to 8.5 million arrivals.”
Hawai‘i News Now, “Hawai‘i hotels 88% full; room rates up 10%.” (This article describes rebuilding flight routes as key to recent high tourist numbers, and confirms them as continued priority.)
Honolulu Star-Advertiser, “Hawai‘i tourism growth leading to crisis in hotel capacity.”
Honolulu Star-Advertiser, “Neighbor islands forecast to host more malihini.”
Hawai‘i Tourism Authority research and statistics
AGRITOURISM IN HAWAI‘I
Hawai‘i Agritourism Association (HATA).
Los Angeles Times, “Agritourism takes off in Hawaii.”
Los Angeles Times, “Agritourism sites on the Big Island of Hawaii and Kauai.”
Los Angeles Times, “Hawaii: Big Island fetes its favorite cuppa at coffee festival.”
Los Angeles Times, “Coffee sampling in Hawaii’s new growing region.”
Los Angeles Times, “Hawaii is more than fair at festivals.”
Los Angeles Times, “Coffee grown on the Big Island’s rainy side.”
Huffington Post. “Top 8 Agritourism Destinations in the World.” (Hawai‘i is one of eight featured destinations worldwide.)
Huffington Post traffic numbers.
USA Today, “Hawaii’s Big Island brews a cup of paradise.”
KA‘U TOURIST ATTRACTIONS
Kahuku Unit of Hawaii Volcanoes National Park.
Punalu‘u Black Sand Beach.
RUSTY’S HAWAIIAN KA‘U COFFEE (SELECTED PRESS)
Honolulu Star-Advertiser, “New Bean Serves to Enliven Region.”
Honolulu Magazine, “Farm to Table: Coffee.”
NHK, “Life Dramatic.” (This was an episode about Hawaiian coffees that featured Rusty’s Hawaiian.)
Wine Spectator, “Hawaii: Kona and More.”
The Blue Bottle Craft of Coffee: Growing, Roasting, and Drinking, with Recipes, “Farmer Profile: Lorie Obra, Hawaii.”
HAWAI‘I VOLCANOES NATIONAL PARK (HVNP)
Park information from UNESCO World Heritage Site.
Overview of HVNP.
Information about 2011 tourism spending in HVNP.
National Parks Service. “2011 Visitor Spending, by Park.”
Month-to-Month HVNP visitor statistics.
Description of Volcano House.
General information about Volcano Village.
Pacific Business News, “Hawaii Volcanoes National Park generates significant economic impact.”
Median household income of Volcano from 2007-2011:
VOLCANO AREA’S COFFEE HISTORY (Please note that Ola‘a and Puna are areas within Volcano. Also, Pzyck and Peck are roads in Ola‘a.)
Los Angeles Times, “Coffee Culture in Hawai‘i.” (This link leads to a copy of an 1898 article by the Los Angeles Times.)
Monthly Summary of Commerce and Finance of the United States for the Fiscal Year 1902, “Hawaii.” (Page 74 describes coffee growing in Puna and Ola’a.)
Hawaiian Investigation: Report of Subcommittee on Pacific Islands and Porto [sic] Rico on General Conditions in Hawaii. 1903. (Page 144 describes coffee growing in Puna and Ola‘a.)
REVIEW FOR EXISTING VOLCANO-AREA COFFEE
Coffee Review, “100 Percent Puna Kazumura Reserve Peaberry Medium Dark”
PROMISING GROWING CONDITIONS IN VOLCANO
College of Tropical Agriculture and Human Resources, University of Hawai‘i at Manoa, “Growing Coffee in Hawai‘i.” (See p. 14 for relevant information. Pzyck and Peck are roads within Ola‘a.)
AWARDS FOR ISLA CUSTOM COFFEES AND RUSTY’S HAWAIIAN
Rusty’s named a winner of the 2012 Roasters Guild Coffees of the Year Competition.
Isla and Rusty’s partnered with 2011 United States Barista Champion Pete Licata.
Rusty’s won Grand Champion of the Hawaii Coffee Association’s 2011 and 2010 statewide cupping competitions.
COFFEE-ROASTING REVIEWS FOR ISLA CUSTOM COFFEES AND RUSTY’S HAWAIIAN
Isla sourced and developed the roast profile of Maui Mokka Peaberry for the Rusty’s Hawaiian brand. This coffee scored 95 points in Coffee Review.
Coffee Review, “Ka‘u Coffee Natural Dried.”
Coffee Review, “Ka‘u Bourbon.”
Coffee Review, “Kona Maragogipe Honey S.O. Espresso.” (Isla sourced this coffee for Simon Hsieh’s Aroma Roast Coffees.)
Coffee Review, “Rusty’s Hawaiian Red Caturra Natural”
Coffee Review, “Hawaii Isla Kona Mauka”