Press

Since 2002, Rusty’s Hawaiian has been the subject of press coverage from American and international media -- as well as retailer Whole Foods Market. Below please find references to selected coverage.

American Media

  • Joan Obra and Ralph Gaston of Rusty's Hawaiian are profiled in "One on One with Joan Obra & Ralph Gaston," Barista Magazine. Click here to read. (December 2020/January 2021)
  • Joan Obra of Rusty’s Hawaiian is a “20 for the Next 20” leader profiled in Hawaii Business Magazine. Click here to read. (March 2019)
  • Lorie Obra of Rusty's Hawaiian was featured in "Immigrants Get the Job Done in Hawaii." Click here to read. (March 2018)
  • Frankie Celenza, a tastemaker with tastemade.com, toured Rusty’s Hawaiian. Click here to watch. (March 2017)
  • Rusty’s Hawaiian is a featured producer in “The Unexpected Farmers: Inheriting the family farm is just the beginning,” Hana Hou! The Magazine of Hawaiian Airlines (June/July 2015)
  • Whole Foods Market profiled Rusty’s Hawaiian in one of its “Love Local” stories. Click here to watch. (January 2014)
  • Rusty’s Hawaiian is a featured coffee producer in “Big Country: In the vast wilds of Ka‘u, the people are as rugged as the land,” Hana Hou! The Magazine of Hawaiian Airlines (September 2013) 
  • Lorie Obra of Rusty’s Hawaiian is the featured producer in the book “The Blue Bottle Craft of Coffee,” by James Freeman, Caitlin Freeman. and Tara Duggan. (Ten Speed Press, October 2012). The “Grow” chapter contains pictures of our team, farm and mill, as well as an in-depth profile of our company.
  • “A Farm Called Rusty’s” is a full story about Rusty’s Hawaiian in Hawai‘i Magazine (December 2012)
  • Rusty’s Hawaiian is featured as one of the partner farms to Pete Licata in his 2011 United States Barista Championship win, in the “The Coffee, The Beard, The Pete,” Barista Magazine (December 2011/January 2012)

Japanese Media 

  • Rusty’s Hawaiian was featured in Luxury Hawaii Luxe magazine (Issue No. 24, 2013)
  • Rusty’s Hawaiian was featured in ‘Scapes magazine (October 2013)
  • The love story of Rusty and Lorie Obra of Rusty’s Hawaiian was featured in the NHK television show, “Life Dramatic." Click here to watch. (September 2012)
  • Rusty’s Hawaiian was featured in the Japanese version of Hana Hou! The Magazine of American Airlines (July-September 2012)
  • Lorie Obra of Rusty’s Hawaiian was among the producers featured as suppliers to Alan Wong in “The A-list: Celeb chef Alan Wong’s closest pals tell us why it’s right to be Wong,” Modern Luxury Hawaii (English and Japanese versions, Summer 2009)